Beat the Cowboys.

The battle against rogue traders is now being stepped up with a new 'beat the cowboys' advertising campaign on local radio and on buses.

East Sussex County Council's Trading Standards Service has been running its approved trader 'Buy With Confidence' scheme since May 2004 and the initiative has almost 280 East Sussex businesses signed up.

The scheme supports honest traders and helps to protect people from being ripped off by rogue traders.

ESCC plans to increase awareness about the scheme with an advertising campaign that will include bus and local radio advertising across the County. The Council hopes that the campaign will lead to more businesses …